Who WE ARE!

Parents Matter Central SD is a group of concerned individuals comprised of parents, youth, community leaders, law enforcement, counselors, judicial advocates, business people, media representatives, and others who care about the well being of our youth. Pierre and Fort Pierre have named underage drinking as the NUMBER ONE HEALTH CONCERN in our cities and counties. Parents Matter Central SD, through volunteers, is committed to preventing underage drinking and drug abuse through education or parents, youth, and community.

Established in the spring of 2007, our goals are to involve you and make our youth safe within our communities. We are also doing outreach projects with surrounding communities in an effort to prevent health effects of underage drinking and fatal accidents.

Our Mission

“To educate, empower and engage parents and the community in educating their children in making responsible choices regarding alcohol, drugs, underage drinking, and healthy living.”